Mobility Blockers:
(part 3) how tech fears and 2D thinking are keeping us looking in the rearview mirror

Part 3 of 4 Most have heard of range anxiety as it applies to electric vehicles, but connectivity anxiety is a problem for all forms of transportation. Think about this future scenario where your autonomous electric car sharing shuttle is low on electrons and needs to get you to a nearby charge station, but when […]

Read more "
Mobility Blockers:
(part 3) how tech fears and 2D thinking are keeping us looking in the rearview mirror
"

everybody drive
(electric) now

It’s coming. National Drive Electric Week. September 10-18. “A nationwide celebration to heighten awareness of today’s widespread availability of plug-in vehicles and highlight the benefits of all-electric and plug-in hybrid-electric cars, trucks, motorcycles, and more. They are fun to drive, are less expensive and more convenient to fuel than gasoline vehicles, are better for the […]

Read more "everybody drive
(electric) now"

Mobility Blockers:
(part 2) how tech fears and 2D thinking are keeping us looking in the rearview mirror

Part 2 of 4 So in part one of the Mobility Blockers series we ended with the topic of Total Cost of Ownership (TCO) and how marketers are not addressing the concept that is essential to the electric vehicle value proposition. TCO is a term widely used by fleet vehicle managers but in Europe this […]

Read more "
Mobility Blockers:
(part 2) how tech fears and 2D thinking are keeping us looking in the rearview mirror
"

Electric Zeppelin

Right now, you can buy yourself a big, beautiful, fossil-fueled 6.0L V-12 biturbo Mercedes-Maybach S600 for just under $200,000 MSRP. Then, should you have the desire, you can floor the accelerator and go from zero to 60 in 5 seconds in a fashion Wilhelm and Karl Maybach might not have envisioned. You see, the Maybach’s […]

Read more "Electric Zeppelin"

Mobility Blockers:
(part 1) how tech fears and 2D thinking are keeping us looking in the rearview mirror

The medium is the message Marshall McLuchan declared in his book Understanding Media: The Extensions of Man. McLuhan proposed that a medium itself, not the content it carries, should be the frame of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, […]

Read more "
Mobility Blockers:
(part 1) how tech fears and 2D thinking are keeping us looking in the rearview mirror
"

THE SKY
IS NOT
THE LIMIT

Around the world on wings of sunshine. When Icarus flew too high with wings made of wax and feathers, he quickly discovered the limits of his mythological technology. We all know what happened next. The sun melted the wax, the wings disintegrated and Icarus plummeted to his death into a sea that bears his name. […]

Read more "THE SKY
IS NOT
THE LIMIT"

Bad Boy

I get it. Elon Musk wants to talk Tesla investors into letting him buy SolarCity, and Wall Street goes crazy. The same Wall Street that packaged up toxic financial assets and sold them around the world without batting an eye. Buying SolarCity seems risky given Tesla’s cash burn. Anyone who knows anything knows that.1 Bad, […]

Read more "Bad Boy"