Mobility Blockers:
(part 2) how tech fears and 2D thinking are keeping us looking in the rearview mirror

Part 2 of 4 So in part one of the Mobility Blockers series we ended with the topic of Total Cost of Ownership (TCO) and how marketers are not addressing the concept that is essential to the electric vehicle value proposition. TCO is a term widely used by fleet vehicle managers but in Europe this […]

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Mobility Blockers:
(part 2) how tech fears and 2D thinking are keeping us looking in the rearview mirror
"

Mobility Blockers:
(part 1) how tech fears and 2D thinking are keeping us looking in the rearview mirror

The medium is the message Marshall McLuchan declared in his book Understanding Media: The Extensions of Man. McLuhan proposed that a medium itself, not the content it carries, should be the frame of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, […]

Read more "
Mobility Blockers:
(part 1) how tech fears and 2D thinking are keeping us looking in the rearview mirror
"