Volkswagen’s Ad Agency has created a wonderful, overwrought fairy tale about the origin of the I.D. BUZZ. Is that really so bad? The ad is beautifully produced and artfully crafted. Thanks to the Simon & Garfunkel music track, it ties together the dramatic themes of “darkness” [evil, soulless Germanic engineers without moral compass] and “silence” […]
Read more "A Vision Softly Creeping"In BAD BOY, I suggested that Elon Musk was Wall Street’s favorite whipping boy because they consistently make money off of Tesla stock, because it consistently goes up and down (with the help of negative press). I’m not making this up. Elon Musk took his infamous toke on Sept. 6 and lo! – the market […]
Read more "BAD BOY REBOOT"An electric motorcycle built in Southern Oregon? It was the summer of 2009, and my wife and I had stopped at a local Best Buy store in Beaverton, Oregon. On the sidewalk outside was a display of electric bicycles, accompanied by a young Best Buy employee. “Cool,” I said to my wife. “If you think […]
Read more "The I.D. BUZZ concept “captures the spirit” of the classic VW bus we all know and love (unless you had to drive one up a long hill). Unlike its 52 horsepower fossil-fueled harbinger, the all-wheel drive I.D. BUZZ concept is rated at 369 hp with acceleration of 0-60 mph in 5.0 seconds (compared to the […]
Read more "What’s The Buzz?"It’s coming. National Drive Electric Week. September 10-18. “A nationwide celebration to heighten awareness of today’s widespread availability of plug-in vehicles and highlight the benefits of all-electric and plug-in hybrid-electric cars, trucks, motorcycles, and more. They are fun to drive, are less expensive and more convenient to fuel than gasoline vehicles, are better for the […]
Read more "everybody driveThe inspiration for the world’s fastest electric scooter can trace its origins to a singular moment in Brad Baker’s life. After cresting a hill on his cross-country bicycle ride from Virginia to Oregon, while soaking in the beauty of the Teton Mountains for the very first time, he was suddenly overwhelmed by a vision: A […]
Read more "Rocket Sled"Indian company Mahindra has been selling tractors in the U.S. since 1994. Because I am American, and apparently know nothing about the rest of the world, I was surprised to discover how large of a global company Mahindra is, and what they’re up to in the way of electric vehicles: the Mahindra REVA e2o. But […]
Read more "The $13,000 Solution"