Part 3 of 4 Most have heard of range anxiety as it applies to electric vehicles, but connectivity anxiety is a problem for all forms of transportation. Think about this future scenario where your autonomous electric car sharing shuttle is low on electrons and needs to get you to a nearby charge station, but when […]
I get it. Elon Musk wants to talk Tesla investors into letting him buy SolarCity, and Wall Street goes crazy. The same Wall Street that packaged up toxic financial assets and sold them around the world without batting an eye. Buying SolarCity seems risky given Tesla’s cash burn. Anyone who knows anything knows that.1 Bad, […]
It’s coming. National Drive Electric Week. September 10-18. “A nationwide celebration to heighten awareness of today’s widespread availability of plug-in vehicles and highlight the benefits of all-electric and plug-in hybrid-electric cars, trucks, motorcycles, and more. They are fun to drive, are less expensive and more convenient to fuel than gasoline vehicles, are better for the […]
Part 2 of 4 So in part one of the Mobility Blockers series we ended with the topic of Total Cost of Ownership (TCO) and how marketers are not addressing the concept that is essential to the electric vehicle value proposition. TCO is a term widely used by fleet vehicle managers but in Europe this […]
The medium is the message Marshall McLuchan declared in his book Understanding Media: The Extensions of Man. McLuhan proposed that a medium itself, not the content it carries, should be the frame of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, […]
Around the world on wings of sunshine. When Icarus flew too high with wings made of wax and feathers, he quickly discovered the limits of his mythological technology. We all know what happened next. The sun melted the wax, the wings disintegrated and Icarus plummeted to his death into a sea that bears his name. […]
It’s transportation acronym time. ICE | EV | HEV | PHEV | BEV | FCEV | HPV First, let’s start with ICE – the Internal Combustion Engine. Modern-day ICEs are marvels of engineering. Fossil fuel is detonated inside a complex machine of hundreds of parts moving at fantastic speeds – an intricate dance of stress, […]
Imagine taking a pickup truck or van that gets 15 miles per gallon and transforming it into a plug-in hybrid that can attain up to 100 miles per gallon in typical daily driving. That’s what Via Motors of Orem, Utah has officially been doing for over a year. Founded in 2010, the company spent five […]
The age of the electric vehicle has arrived. The Road Electric offers unique news and a fresh perspective on electric cars and alternative energy. Follow The Road. Are there really EVs in Paradise? Who is ELEKTRA? Get your NANOTUBE ready. Would you go on The Barton Park Adventure? Tiny is HUGE The Barcelona Double Wow […]