ELECTRIC WOLF

Fenrisúlfr : a monstrous wolf in Norse mythology Fenris : an electric motorcycle company in Copenhagen Jesper Vind built his first motorcycle when he was 8. Or rather, he rebuilt an old 100cc S.C.O. on his grandfather’s farm (it was his grandmother’s bike). “If I could make it run, I could have it.” Jesper has […]

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Mobility Blockers:
(part 3) how tech fears and 2D thinking are keeping us looking in the rearview mirror

Part 3 of 4 Most have heard of range anxiety as it applies to electric vehicles, but connectivity anxiety is a problem for all forms of transportation. Think about this future scenario where your autonomous electric car sharing shuttle is low on electrons and needs to get you to a nearby charge station, but when […]

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Mobility Blockers:
(part 3) how tech fears and 2D thinking are keeping us looking in the rearview mirror
"

Mobility Blockers:
(part 2) how tech fears and 2D thinking are keeping us looking in the rearview mirror

Part 2 of 4 So in part one of the Mobility Blockers series we ended with the topic of Total Cost of Ownership (TCO) and how marketers are not addressing the concept that is essential to the electric vehicle value proposition. TCO is a term widely used by fleet vehicle managers but in Europe this […]

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Mobility Blockers:
(part 2) how tech fears and 2D thinking are keeping us looking in the rearview mirror
"

Mobility Blockers:
(part 1) how tech fears and 2D thinking are keeping us looking in the rearview mirror

The medium is the message Marshall McLuchan declared in his book Understanding Media: The Extensions of Man. McLuhan proposed that a medium itself, not the content it carries, should be the frame of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, […]

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Mobility Blockers:
(part 1) how tech fears and 2D thinking are keeping us looking in the rearview mirror
"