Mobility Blockers:
(part 1) how tech fears and 2D thinking are keeping us looking in the rearview mirror

The medium is the message Marshall McLuchan declared in his book Understanding Media: The Extensions of Man. McLuhan proposed that a medium itself, not the content it carries, should be the frame of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, […]

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Mobility Blockers:
(part 1) how tech fears and 2D thinking are keeping us looking in the rearview mirror
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Follow the Road

The age of the electric vehicle has arrived. The Road Electric offers unique news and a fresh perspective on electric cars and alternative energy. Follow The Road. Are there really EVs in Paradise? Who is ELEKTRA? Get your NANOTUBE ready. Would you go on The Barton Park Adventure? Tiny is HUGE The Barcelona Double Wow […]

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Catalan Contender

Industrial engineer Marc Barceló couldn’t find an electric motorcycle he liked. So he decided to build one. Sure, his experience in the technical department at Tramontana (builder and developer of supercars) would come in handy. But even more helpful was the fortuitous nature of his place of birth: Catalonia, home of Spain’s motorcycle industry1. Bultaco, […]

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EVs in PARADISE

On October 8, 1899, Hawaii’s first automobile rolled through the streets of Honolulu. According to a report in the Hawaiian Gazette1 it achieved speeds of up to 14 miles per hour and was found to “excite no undue attention from horses.” Whether or not this was because of the vehicle’s lack of clattering gasoline engine […]

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Tiny is Huge

Appropriately, the inventor of the MICRO scooter, Wim Ouboter, is tackling electric vehicle transport not just by thinking small, but by thinking tiny. As in Isetta microcar tiny. The Isetta was (is) a vehicle that cannot be ignored, no matter how diminutive its stature. This little gnat of a vehicle is super-odd, super-hard to miss, […]

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Ēlektra

While the Koch brothers plot the extinction of electric vehicles1 and possibly by default the human race, one woman shines brightly2 in the fight to make electric vehicles exciting, and therefore appealing to the masses. Born in Sweden in 1981, this race driver with a Master of Science degree in Mechanical Engineering holds the distinction […]

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